Hey there!
I’m Nicole Petreshock.
I’m a two-time Emmy Award-winning television producer who’s produced over 500 episodes and more than 3,000 expert segments for top-rated talk and lifestyle shows. (Yes, I’ve watched a lot of people cry in a studio.)
My credits include Dr. Phil, The Doctors, Oprah: Where Are They Now?, HGTV’s House Hunters, Steve Harvey, The FABLife, Pet Talk, Sexology with Shan Boodram, Facebook Live Audio Rooms, and plenty more shows you’ve definitely seen while folding laundry.
I’ve also produced for some of the most iconic hosts in the business—Oprah Winfrey, Dr. Phil, Steve Harvey, Tyra Banks, Dr. Sandra Lee (aka Dr. Pimple Popper), Chrissy Teigen, Dr. Travis Stork, Jillian Michaels… you get the idea. (Lifestyle legends!)
My work has aired on ABC, NBC, CBS, HGTV, OWN, Quibi (RIP), NatGeoWILD, Discovery, HLN, Game Show Network, Style, and Facebook.
These days, I’m a Certified Executive Media Coach & Media Consultant. I work with brilliant entrepreneurs, experts, and creative pros who are ready to raise their profile, sharpen their message, and elevate their expertise and brand to never-before-seen heights.
Whether you’re itching to book your first TV segment, turn free media into a client-magnet machine, or finally launch that podcast idea that’s been living in your Notes app—I’m here to help you make it real. No hype, no gimmicks—just smart, strategic moves from exactly where you are right now.
Producing Experts on TV
Being on Television Can Change Everything.
For 25 years, I lived behind the scenes—wrangling experts, calming nerves, fixing last-minute wardrobe malfunctions, and producing hundreds (thousands?) of first-time TV appearances for talk shows, news, and lifestyle segments.
Doctors. Real estate pros. Pet psychics. (Yes, really!)
Psychologists, stylists, life coaches, even the occasional llama.
If they had something to say, I helped them say it on national television—and look good doing it.
Most of them weren’t “ready” when I found them.
They weren’t polished. They weren’t famous. Some of them didn’t even have websites.
But once they were on TV? Boom.
Credibility skyrocketed.
Opportunities rolled in.
People started saying “I saw you on…”
Some even became household names. Others landed book deals, brand partnerships, their own shows, or a waitlist full of dream clients.
And somewhere along the way, I realized:
I wasn’t just producing segments—I was producing experts.
That became my thing. My actual zone of genius.
Now, I help smart, successful people like you show up like a pro, feel great on camera, and get the kind of earned media that leads to real visibility, real clients, and real ,“Oh wow, it’s all happening” moments.
Let’s make you the expert people Google after they see you on TV.
NatGeo Wild’s Pet Talk Producers & Correspondent, Andre Millan — posing with our talented llama.
Being in the Media Supercharges Your Business.
Want to know the secret media insiders don’t say out loud?
Once you’ve been on one legit TV show, every other outlet suddenly wants in.
It’s like showing up to the party with Beyoncé.
You don’t even have to say anything—your media credit does the talking.
That one segment becomes your shiny, high-converting, never-sleeps business asset.
You can repurpose it in your emails, your website, your speaking reel, your social content, your sales pages... your everything. For years.
It boosts trust. It boosts authority. It boosts your rates. And yes—it can absolutely open doors to book deals, brand partnerships, podcast invites, product lines, and all the “how did this even happen?” kind of stuff.
In other words: Media doesn’t just validate your expertise. It multiplies it.
Ready to see for yourself?
Why You Don’t Need to Hire A PR Team to Get Big Results…
Here’s the truth: I spent over 20 years reading PR pitches as a television producer. And most of them? Straight to the digital trash.
No offense to the PR folks (some of them are truly masterful!), but the vast majority of the time, the pitches completely missed the mark. Wrong angle, wrong format, wrong everything.
So when I tell you you don’t need to spend thousands a month on a PR firm to get amazing bookings —I mean it.
Once you know how to pitch yourself the right way, you’ll get:
Better results!
More control over your content
Fewer passes from producers
And a repeatable skill you can use again and again (for the rest of your career)
I’ll show you exactly how to do it—with zero fluff and no retainer required.
This isn’t your typical “media training” (even saying that makes me cringe).
I’m not here to over-polish you into someone producers won’t recognize—or worse, won’t book.
Yes, we’ll work on your camera confidence, your pitch, your delivery.
But we’ll also work on what’s going on behind the scenes:
—>The thoughts.
—>The blocks.
—>The “who do I think I am?” moments.
Because real visibility requires real mindset shifts. If it didn’t, everyone would be doing it.
And I’m here for all of it—from the strategy to the self-sabotage.
The goal: to help you become known in your niche, trusted as the go-to expert, and seen in all the places your future clients (and partners... and publishers...) are already watching.
And to make sure all that new visibility actually fuels the life—and business—you really want.
This isn’t just about getting booked on TV (though that’s fun).
It’s about creating the kind of life and career that actually feels like yours.
The kind with options.
With impact.
With time for what matters—and people who light you up.
To get there? You’ll have to think differently, choose differently, and show up like the version of you who already has it.
That’s where I come in.
One new thought at a time, we’ll shift your mindset, build your visibility, and help you create the life you’ve been daydreaming about between clients / patients / emails.
So… what are you waiting for? Let’s do this.